REBRANDING: Waller Creek Conservancy
THE CONCEPT
Waller Creek Conservancy is a non-profit based around the maintenance of a chain of urban parks positioned around Waller Creek. Within this, they organise a lot of activities. Our concept was to create an all encompassing system to organise the events.
THE CHALLENGE
Re-branding an existing non profit considering the brand's equity, weaknesses and opportunities.
THE LOGO - IDENTITY 1
Static mark where only color changes can be made within the brand.
Representation of calm creek waves - not a vibrant organization
C for Creek or Conservancy but no mention of Waller Creek - impersonal
POP UP PICNIC - IDENTITY 2
Bright colors and cursive - exciting, child-friendly atmosphere
Hand-drawn illustrations - emphasizing family friendly atmoshpere
Different font used for "Waller Creek"
CREEK SHOW - IDENTITY 3
Bold contrasts with mustard yellow and black
Introduction of a logo which has not previously appeared in brand identity
Different font used for "Waller Creek
SOLUTION
“Waller Creek is more than a creek”
NEW LOGO
The new logo is a more fluid mark in its use. Some aspects of the previous logo remain such as the waves of the water. However, it is more unique to Waller Creek as the W for Waller is introduced.
NEW SYSTEM
The new system exhibits Austin culture with local food, art, and music in a way that is uniquely Austin, making Waller Creek a place where Austin Happens.
